Ring Concierge’s Nicole Wegman on How to Scale a Fine Jewelry Business
Photo: Courtesy of Nicole Wegman
Watch the full conversation between Nicole Wegman and Deputy Editor Ana Colón on The Fashionista Network.
Ever since Nicole Wegman founded Ring Concierge in 2013, her priority has been to understand what customers are looking for in their fine jewelry. It started with bespoke engagement rings, and has expanded into other categories and multiple brick-and-mortar retail locations across New York City. It’s also gained a steady fast following, largely around its signature Whisper Thin style.
“[Whisper Thin] really kind of exploded [Ring Concierge] because it was a bridal design that millennial women had really been wanting and all of the jewelers had been saying, ‘No, we can’t do it,'” Wegman told Ana Colón live on The Fashionista Network. (Watch it here!) “So [it goes] back to always having to listen to your customers and figure out how to meet them where they are and give them what they want.”
Wegmans began using Instagram to promote products and organically build customers long before it became a crucial tool for brands. “I didn’t really make it about me,” she said. “The brand was not named after me, it